Saturday, November 16, 2013

PRESS RELEASE -- Adea's New Fall Lookbook


ADEA UNVEILS ITS FALL LINE OF LAYERING TOPS, CAMISOLES, AND LINGERIE  

COLLECTION FEATURES “SUPER” FABRICS THAT ENHANCE AND SMOOTH A WOMAN’S SILHOUETTE

Visit MyAdea.com  to See the Fall Lookbook With

New Shade: Ox Blood

Shrewsbury, Mass. (September 1, 2013) – Luxury brand Adea introduces its Fall Line, which builds upon the label’s already existing high-end wardrobe basics and lingerie pieces women depend on and love. The Fall Collection continues Adea’s commitment of combining fabric technology and style to create superior quality, long-lasting women’s wear that is lightweight, breathable, moisture-wicking, and resistant to pilling and fading.

Adea’s long-lasting layering tops are designed to stand the test of time and in many cases outlast a woman’s taste. Adea combines fabric technology with style to create superior quality, long-lasting women’s wear that is lightweight, breathable, moisture-wicking, and resistant to pilling and fading. Consumers can easily care for these items because they can be machine washed and air dried quickly, in under an hour. The wrinkle-free, UV protected material makes Adea garments ideal for women who travel and are constantly on the go.

“No matter what a woman’s size is, she should be able to buy high quality tops made from luxurious fabrics,” said Christina Di Pierro, president and founder of Adea. “When women look good, they feel good, and Adea is happy to be making this possible for many more women by expanding our size offerings.”

Adea’s layering garments and intimate apparel feature a European fit and high-end Italian, “intelligent,” all-direction stretch fabric. Each item is designed to enhance and smooth a woman’s silhouette while contouring to her curves. Women who wear Adea tops and lingerie will enjoy the comfortable feel of the buttery soft material, which creates a luxurious feeling of second skin. Adea garments are available in U.S. sizes 0 to 16 and in some select styles up to size 22 and come in nearly 30 brilliant colors. Because of the garments’ opaque fabric, Adea pieces are extremely effective at filtering the sun's rays, offering twice the protection of cotton with an Ultraviolet Protection Factor (U.P.F.) of 50+.

About Adea
Adea, based in Shrewsbury, Mass., was founded on the belief that every woman’s wardrobe should have a solid foundation of affordable high quality basics that are reliable, flattering and comfortable. Adea uses high-end Italian fabrics to create pieces that reflect the Italian passion for fine quality, expert tailoring and impeccable fit. Visit www.myadea.com for more information, to make an online purchase or to find a retail store near you. 
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