Wednesday, August 22, 2012

Lady Gaga's First Fragance 'Fame' Launches Today!

Happy Wednesday! Y'all, it has been a LONG time since I have been as excited about a fragrance launch.. But I seriously love me some Gaga, and I had been anxiously awaiting the arrival of Fame in our store.

It came sometime last week and we've all been sneaking spritzes of it in the back room like crack. Let me be your inside source in telling you that this fragrance is UH.MAY.ZING. Gaga certainly knows her stuff. Even though everything about it looks suspiciously understated, let me assure you.. this fragrance is just as theatrical as Mother Monster herself!

Looking at the picture above, you would expect the bottle to be black and housing a clear liquid. WRONG! The bottle is clear and the liquid is black, yet it instantly turns clear when it becomes airborne. This is a perfume first and is a "breakthrough in fluid technology." Now for the real question... Is it really clear? The answer: YES. We have tested it on our skin, white fragrance test strips, and one brave coworker even tested it on her solid white shirt! It came out clear each time and left no stain.

"Breakthrough fluid technology" aside... what does it smell like? Well, according to Gaga:
"Tears of Belladonna, crushed heart of tiger orchidea, with a black veil of incense, pulverized apricot, and the combinative essences of saffron and honey drops."
Still not sure what that smells like? Gaga has a handy pointer for you:
"It's black, like the soul of fame." 

And if you still can't figure out what that translates to, let me give you my description of it:
It starts off very grape-y, then mellows down to a soft, light, almost powdery clean scent. It's very delicate, unassuming, and easy to wear. It's completely different than everything I was expecting, and I'm absolutely in love with it. 

I have had no interest in buying fragrance since I started working in beauty retail last year, as I can only wear what we sell while on the clock and I already have an impressive fragrance collection at home.. but mark my words, Fame will be mine!

At Ulta, a 1.0 oz bottle retails for $42 and a 1.7 oz bottle is $55.

What do you think? Are you intrigued by Fame? And if so, more for the scent or the gimmick of the black-to-clear liquid? Either way, I think it's definitely a scent to experience if you get the chance!

Check back later today for the MABB Weekly Beauty Question!

1 comment:

  1. Pammy Blogs BeautyAugust 22, 2012 at 11:22 AM

    I must smell this next time I am in Ulta! I am so obcessed with fragrance lately! :)