Thursday, December 22, 2011

REVIEW -- Suave Professionals Keratin Infusion Dry Shampoo

Hey everyone! Today I have an awesome product review for you. In early 2012, Suave will be launching a new line of Keratin infused products.. ranging from shampoos and conditioners, to styling products and even a 30 Day "at home" Smoothing Kit! Can you say WOW?!

I've enjoyed using Suave products for years, and I feel like they're really stepping up their game with the release of this keratin line. All of the products feature the unique Keralock Technology to condition hair and make it easier to style and transform your hair into sleek and smooth perfection. The Suave Professionals Keratin Infusion line is proven to work at well as top salon brands, so now you can get all the benefits of keratin at home for a fraction of the price!

Before I get started on the product itself, I want to take a minute and talk about what Keratin in. Sometimes I feel like when things become the new trend, people go after the buzz words because of their hype without really knowing what they're using and what it's supposed to do.

Keratin is a fibrous protein that is the key structural component of your hair, skin and nails. Over time, your hair becomes depleted of keratin, making it weak, frizzy and less manageable. Keratin treatments and other products with keratin work to replace the keratin your hair has lost, helping your hair regain its' strength and manageability.

The Suave Professionals Keratin Infusion Dry Shampoo absorbs oil, refreshes your hair between washings, revives volume, extends the life of your blowout, and has been proven to work as well as Bumble & Bumble Dry Shampoos. It will retail between $2.87 and $3.49 for a 5oz can.

The instructions state:
Shake can well before and during application. Hold 8-10 inches away from hair and spray directly onto oily roots. Use your fingers to rub in excess powder, brush through. Can also spray on washed hair to give extra volume and texture, as well as to absorb oil throughout the day. If dispenser clogs, rinse with warm water.
As a staunch devotee of Oscar Blandi's Pronto Invisible Dry Shampoo, I was curious to see how well Suave's newest creation would hold up. I went in to my testing phase with the bar set fairly high... how well did Keratin Infusion Dry Shampoo measure up? Read on to find out!

I decided to use Suave's Keratin Infusion Dry Shampoo first to try refreshing my second day hair. I figured that'd be an easy test. After shaking the can, I sprayed it and was delighted with the smell. It smells much nicer than other drugstore dry shampoos (I'm looking at you, Tresemme..) and the scent lingered long after the product had dried.

In fact, I think this is the best testament I can give to how amazing it smells: One day I used it before I went into work. I was working in fragrance that day, and numerous customers asked me what perfume I was wearing. They were astounded when I told them it was a dry shampoo! It really does smell that good. Floral-y, with a subtle hint of citrus. And I don't usually like floral-scented things.

Amazing smell aside, the shampoo really did absorb oil and left minimal residue behind. However, dark-haired beauties like myself.. beware: it does leave a white powder behind that can be stubborn to erase.

I shook the can well and sprayed directly onto my roots. I shook the can again before each subsequent spray. I let it sit on my hair for about 5 minutes while I continued getting ready, then I rubbed my scalp with my fingers and tried to brush out the white residue. It wasn't terribly noticeable, but after being spoiled by Oscar Blandi's Pronto Invisible, it took a little getting used to.

I can't say that I've used Suave's Keratin Infusion Dry Shampoo long enough to notice an increase in the strength of my hair.. and my hair is already chemically straightened, so I can't testify to the added manageability of the keratin either. But I do love the smell and that it really does refresh as good (or better than!) my beloved Oscar Blandi Pronto Invisible Dry Shampoo.

I feel like it keeps my hair less oily longer, and also has less left-over residue than Pronto Invisible, which helps make my hair feel and appear cleaner.

However, I don't love the white residue left behind.. and it really doesn't do much in the way of adding volume to my hair like Pronto Invisible does. I feel like the added residue left behind by Pronto Invisible is what creates the volume. So while having less residue is better for having your hair appear cleaner, you would need more residue when wanting to create extra texture and volume.

Once I came to that realization, I found a whole new appreciation for Suave's Keratin Infusion Dry Shampoo. Instead of continuing to blow through bottles of Pronto Invisible like it's going out of style, I'm going to use Suave for day-to-day refreshing, and Pronto Invisible to create volume and texture.

Overall, I was very impressed with the Keratin Infusion Dry Shampoo. I went in expecting a lot, and was pleasantly surprised with the results I got! I'm especially pleased with the price point: a decently sized can for under $4? Yes, please! Therefore, I'm thrilled to give Suave Professionals' Keratin Infusion Dry Shampoo a 4.5 out of 5 star rating! If you're looking for a good dry shampoo, be sure to pick up a can when you start seeing this in stores!
RATING: 4.5 out of 5 STARS
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Be sure to check out Suave's website to see the full line of Keratin Infusion products.. and you can even take a quiz to see which products would be best for you!

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