Friday, October 7, 2011

REVIEW -- ELF's Cream Eyeliner in Black

Hey everyone! I feel like this week is the week of reviews... hope you don't mind! Today I'll be talking about the ELF Cream Eyeliner I bought on Monday. I've been meaning to try a cream or gel eyeliner for a while and had heard good things about ELF's version. Plus.. it's ELF. How could I not love it?! So I picked it up and am ready to share my thoughts with you. :D


ELF's Cream Eyeliner is from their Studio Line and comes in a slew of neutral colors, as well as three new shades: turquoise, gold and a bright purple (Punk Purple). They come in 0.17 oz pots, retail for $3 a piece and promise to be "smudge-proof, budge-proof and waterproof." As an added bonus, there's also a mini slanted eyeliner brush included with your eyeliner, which is really handy in case you didn't already have one!

However, I wouldn't be doing my job if I didn't review the included brush along with the actual eyeliner, so I put it next to my favorite eyeliner brush: The Studio Tools Eyeliner Brush from Target. Let's see how they compare:

Studio Tools on the Left, ELF on the Right
First and foremost: The most obvious difference is in the overall size of the brushes. The Studio Tools brush is full size, and the ELF is a mini. As you can see, they're both angled and at first glance the bristles seem to be about the same length. However, when you turn the brushes on their side, you can see that the Studio Tools' bristles are much longer. They are both almost the same thickness.. but is there a difference in the application? Keep reading to find out!

ELF Brush on Top, Studio Tools on Bottom.
Here are one coat lines of the cream liner from both brushes. It's totally my fault that they both look wide and uneven. I just did a quick swipe for each one. However, it appears that the Studio Tools brush does give a darker application. See how the bottom of the line is very black and then fades out compared to the ELF brush which gives an overall lighter application?

I've used both brushes to apply the liner to my eyes, and I feel like you can't tell the difference between the them. They both give equally fine lines and by the time you're finished with your application (I do short, overlapping strokes), they both look very black.

But now to test that whole "smudge-proof, budge-proof and waterproof" claim.. After I initially swatched  the liner and took the picture above, I tried to smudge the liner out with my finger. Here's what I got:
Again, ELF brush on Top, Studio Tools brush on Bottom.
Essentially nothing. You can see a very faint trail leading out from the Studio Tools line.. but that took some serious scrubbing on my part. I've been able to wear it on my eyes for 16+ hours with no budging or smudging.. so I have to call it a success!

Overall, I really like the ELF cream liner! It's very pigmented and stays put! I also like that it's easier to control and to achieve a smoother line with it, versus the liquid liner I had been using. Several people have complimented me on my eyeliner this week and asked me which one I was using, so that's always a plus as well!

I also like that it comes with a very decent eyeliner brush in case you don't already have one. Granted, I still prefer my Studio Tools brush, but I'm definitely going to keep the ELF one around for travel purposes.

Now that I've seen the new colors on their website, I know I'll definitely be ordering Turquoise and Punk Purple! And those extra brushes would make awesome purse-sized lip brushes for touching up lipstick. Plus.. let's not forget the $3 price tag!

There's not one thing I dislike about the ELF Cream Eyeliner, so I'm very pleased to give it a perfect score of 5 out of 5 stars! :D
RATING: 5 out of 5 STARS

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What's your favorite type of liner: pencil, gel/cream, liquid? Or a combination? Have you ever tried the ELF Cream Liner? As always, I love to hear your thoughts!


  1. What an awesome review! I'm all out of my bobbi brown gel liner, and I'm broke so this one is screaming my name!

  2. great review hun are you an elf-a-holic like me lol i too love this gel liner its great i also got new ones from the US site i will be reviewing soon
    pop over to my blog some time :) :) xxxx nina

  3. im also a sub on your tube channel love it also :) what camera have you got im trying to save for one check out my channel and dont forget to subscribe :)

  4. I must have gotten a bad was very dry and hard to line my eyes...the brush is nice, but it is also a little thick for me, good review though!

  5. Thanks! That sucks that yours was dry. Maybe it was old or something? :(