Sunday, October 30, 2011

REVIEW -- Blinc Mascara

Hey everyone! Today I'm going to review Blinc's "revolutionary" mascara. I heard about this a while back, but actually got a sample in my September Birchbox.. so I was excited to try it!

Blinc Mascara (formerly known as Kiss Me) is the original mascara invented to form tiny water-resistant "tubes" around your lashes, rather than just coating them with product like conventional mascaras. It retails for $25 and can be bought on the Blinc website, as well as at Sephora and various salons and "med spas." It has been clinically tested to be non-irritating, making it ideal for people with sensitive eyes and contact-lens wearers.

But now, let's get to the claims.. because this product makes a lot of them.
  • Once applied, the tubes bind to your lashes and cannot run, smudge, clump or flake.. even if you cry or rub your eyes.
  • Adds both volume and length to give you a radiant natural look that lasts all day.
  • When you're ready for removal, the tubes will effortlessly slide off your lashes into you hand without the use of a harsh makeup remover.
Since a mascara like this is unfamiliar for most people, they were kind enough to include application and removal instructions:

Use on clean and dry lashes. Within 2 minutes, apply one or more coats. Keep applying coats until the desired lash volume, length and separation is achieved, before Blinc mascara sets. Once set, additional coats cannot be applied.
Neither water alone nor pressure alone will remove Blinc mascara. Only the combination of lots of warm water and gentle pressure, from your fingertips, a washcloth or water pressure (i.e., shower), will slide the tiny tubes effortlessly off your lashes. Upon removal, you will actually see the tiny tubes in your hand! 

The first thing I noticed about Blinc mascara is how wet it is. The formula is very thin and completely different than any mascara I've ever seen before. Next, the applicator on my spoolie/wand is very large.. about half the size of my entire sample tube, to be exact:

I should have known the wet formula would be a problem during application. I applied 2 coats to my upper lashes, blinked my eyes.. and immediately got mascara all over my skin. It's true that once the mascara dries, you can't add any more product on top of it, and it really does stay put which is awesome for people who wear contacts. I hate when mascara flakes off into my eyes!

Unfortunately for me, it didn't really add volume to my lashes at all. It kind of just darkened them and made them shiny. It's a nice enough natural look, but I don't like the look of natural lashes. I do everything I can to make sure mine are sky-high and very thick! I also really despised the way it made my lashes plastic-looking and shiny. I mean, I guess that's what you get for having your lashes encased in tubes, but if I rubbed my eyes, my lashes literally felt like hard plastic. Gross! Another thing I wasn't fond of was that the Blinc mascara seemed to make my lashes stick together waaaayyy more than normal. Here's a picture of my lashes before and after the mascara was applied:


For the picture, I used no eye liner or eye makeup and I didn't curl my lashes.. so you could truly see only what the mascara does by itself. Granted, it does make my lashes "stand up" but I feel like I have more volume to my lashes BEFORE I add the mascara.

And now, let's talk about removal. Um, yea. I was ready for them to come off, but it certainly was anything but effortless. I tried the whole "warm water and gentle pressure" thing. Totally didn't work. I eventually had to use makeup remover to try to dissolve the bond between my lashes and the "tubes" but even then they still didn't just slide right off. I had to tug and pull and I was actually very concerned that I was going to rip my eyelashes out by the root! And, as a matter of fact.. I probably did just that.

Removing my eye makeup that night took about 5x as long as normal and I was really aggravated and frustrated by the time I was done. For the record, I also lost 4 eyelashes that night.. but they could have been about to fall out anyways. Regardless, two of the lashes were right next to each other so I had a huge hole in my lashes for about a week. :\

As you can see, I also lost three eyelashes this time.. but thankfully I didn't have any gaping lash holes so I guess that's a plus.

I really wanted to like this mascara. It's such a cool concept and makes so many great promises.. but I can't stand it! The mascara itself isn't that bad, but it doesn't do much for my lashes.. and it certainly doesn't add volume. At $25 a pop, I want more than a cool gimmick to make me purchase a full-size tube. I could even deal with using the sample when I go to the pool or something... IF removal wasn't as difficult as it is. And in the end, that's what completely kills this product for me. I honestly didn't want to even use it again to take the pictures for this post, but I knew y'all deserved to see the product in action.

Removal wasn't any easier the second time, even though I got in the shower versus using the cotton balls soaked in warm water I had previously tried. Unfortunately, I don't see myself using this product again and I think it says a lot that I didn't even want to use it a second time. I know there are people that love it and swear by it.. I'm just not one of them. For that reason, I've got to give Blinc's mascara 1 out of 5 stars.
RATING -- 1 out of 5 STARS

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I feel a little bad even posting this because I don't like doing negative reviews, but this is an expensive product and I'd want someone to be honest with me before I bought it. Plus, I also feel bad ONLY doing 4.5 and 5 star reviews. There are some products I just don't like, and I don't want y'all to think that I love everything or (even worse!) not trust my reviews because I say every product is all sunshine and rainbows. So I've been as honest and constructive as I can.

Have you ever gotten a sample of Blinc mascara from Sephora or Birchbox? Or even bought a tube to try? If so, I'd really love to hear your thoughts.. and any tips you have for getting it off!

Hope everyone has a great day!


  1. Oh no, your poor lashes! I hated this mascara as well. I didn't have problems with removing it like you did but I just hated it wasn't buildable at all!

  2. I know! You have to work SO fast with it.. but it's too wet to really build upon until it's already dried. And at that point it's already too late. I feel like it's a great idea.. and you really can see the "tubes" in my removal picture.. but I just couldn't get the tubes to separate from my lashes at all! :(

    I'm glad to know I'm not the only one who doesn't like it, though. Thanks for your comment! ♥

  3. I'm having thee hardest time removing this awful product! I'm just about in tears seeing some of my long thick eyelashes falling out :(( this is horrible! I used it not knowing which mascara I grabbed this morning from my sample set of mascaras from Sephora. Horrible horrible horrible. I'm still on google looking for home remedies on how to remove this product without eye makeup remove (I'm currently out! Yea this exact moment- grr)

  4. eyelash extensions montrealApril 23, 2013 at 1:51 PM

    It looks really cute - have you tried baby oil on the lashes to remove them?

  5. I actually like this mascara a lot. (Although, I just tried this mascara this past month and your review was a couple of years ago so maybe they changed the formula?) Anyway...I agree that it doesn't give your lashes any additional volume at all but, for a daytime look, I really love the way it makes my lashes look defined and feathery. I also did not have any problem at all taking it off with plain water. I think the key is to make sure you get your lashes really wet (I keep applying a lot of water) and then use just a little pressure with a wet paper towel and the tubes just slide off.