Because I have even more blogging tips to share with you, I'm going to do a part 2! You can read Part 1 here.
- Always keep your readers in mind.
- As I said in the previous post, your blog is for your readers. That's not saying that it can't be an extension of you.. but if you have a bright yellow background and white text and you are constantly getting complaints that no one can read your posts then you might want to put your design preferences aside in favor of appeasing your readers.
- Don't be afraid to interact with them, either. If someone leaves a question on one of your posts, do your best to answer it. Now, I understand that when you're getting hundreds of comments on every post it's impossible to personally reply to everyone, but at least make an effort.
- Make your blog more "sticky."
- People will stumble on your blog through a variety of different ways and you need to find methods to keep them engaged in your content so that they will want to follow you. An easy way of doing this is to put a list of your "Top Posts" or "Popular Posts" in your side bar. Or use a widget like LinkWithin, which will link your previous related posts at the bottom of each new entry.
- Find a good mix of quality and quantity.
- Posting 6 times a day is great.. if that's what you want to do. However, make sure that each of those posts are well-written and thoughtful, not just fluff to get more page views. I've found that my monthly page views drop significantly when I post less than an average of one entry per day during the month. So yes, it's true that quantity drives site traffic, but again.. try to find a sweet spot of quality and quantity. There may be days (like today) where I post 3 entries and then I'll take 2 days off. It's up to you to decide how you work best.
- Get products to review without breaking your budget.
- Never underestimate the power of budget-friendly brands like e.l.f.. Say you buy 10 $1 products.. depending on your style of blogging, that can provide you with more than 11 different posts! One haul where you show your new goodies and give your initial feedback on the products and why you bought them.. and one full review per product once you've had time to test them out. Plus you could even get more posts later by using the products in FOTD/EOTD/NOTD posts or comparison/dupe posts between similar products. And your grand total? $10. Budget-friendly beauty blogging is all about being creative with what you have on hand.
- Get samples! Beauty websites like Ulta and Sephora give you free samples when you order online.. and also when you're in store. As long as the sample size you receive is adequate enough to determine how well the product will really perform for you, there's no harm in using it for a review. And if you only have enough for one use, you can make it clear that you received a one-time sample and give your preliminary thoughts on the product along with whether you would actually buy it or not. If you would buy it (and do end up with it), post a follow-up review once you've had time to fully evaluate it!
- Speaking of samples, sign up for a BirchBox or Luxe Box where you can get 4-5 deluxe samples of premium brands shipped straight to your door every month! You can read more about both of these programs here.
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Well, I think I've now exhausted all of my useful information regarding the ins and outs of beauty blogging. However, if there's a topic you would like to know more about that I've overlooked, please feel free to ask!